Explainer videos are a valuable tool for businesses looking to attract B2B customers. They offer a concise and engaging way to explain complex concepts and products, making them ideal for simplifying your message and communicating your value proposition effectively. Here are some strategies to help you use explainer videos to attract your B2B customers:
Keep It Simple: Speak Your Customers’ Language
When creating your explainer video, it’s crucial to keep your message simple and straightforward. Use clear language and avoid industry jargon and technical terms that may be difficult for your audience to understand. Speak their language to ensure that your message resonates with your target audience.
Focus on Benefits: Highlight Your Value Proposition
Rather than focusing on features, highlight the benefits your product or service provides. Show your customers how your solution solves their pain points and improves their bottom line. By highlighting your value proposition, you can better connect with your target audience and increase your chances of converting them into paying customers.
Showcase Your Expertise: Demonstrate Your Industry Knowledge
Use your explainer video to demonstrate your expertise in your industry. Share valuable insights and information that can help your audience make informed decisions. By establishing yourself as an industry expert, you can build trust with your audience and increase your credibility.
Use Animated Characters: Add Personality and Appeal
Using animated characters is an effective way to explain complex concepts and add personality to your video. This can help you engage with your audience and make your video more memorable. Animated characters can also help you convey your message in a more engaging and visually appealing way.
Use a Call-to-Action: Encourage Your Viewers to Take Action
Always include a call-to-action in your explainer video. This could be asking your viewers to visit your website, sign up for a free trial, or schedule a consultation. Make it clear what you want your viewers to do next, and encourage them to take action by providing them with a clear and compelling reason to do so.
Share on Social Media: Increase Your Reach and Engagement
Sharing your explainer video on social media platforms like LinkedIn, Twitter, and Facebook can help you reach a wider audience. Use relevant hashtags and tag relevant accounts to increase your reach and engagement. Social media is a powerful tool for increasing your brand awareness and generating leads.
Use it on Landing Pages: Improve Conversion Rates
Using your explainer video on your landing pages can help you increase conversion rates. A well-crafted explainer video can effectively communicate your value proposition and persuade your prospects to take action. By using your explainer video on your landing pages, you can help your visitors better understand your product or service and increase your chances of converting them into paying customers.
How do you create Explainer Videos?
Creating an explainer video involves defining the message and target audience, writing a script, creating a storyboard, recording the voiceover, creating visuals, adding music and sound effects, editing and polishing the video, and publishing and promoting it. It can be complex, but effective in communicating your message and attracting new customers. Consider working with a professional video production company for high-quality explainer videos. You can also use a freelancer on UpWork of Fiverr to do this for you at a lower price.
There are tools out there that allow you to do this yourself. We’ve tried InVideo and Animoto and found both to work well with a short learning curve.
In conclusion, explainer videos can be a powerful tool for attracting B2B customers. By keeping your message simple, focusing on benefits, showcasing your expertise, using animated characters, including a call-to-action, sharing on social media, and using it on landing pages, you can effectively communicate your message and convert more prospects into customers. To find out how to generate more leads, you can read this article.
